on Mission Bay, San Diego, Calif.
|LOA||11 ft (3.4 m)|
|Beam||3 ft 2 in (0.97 m)|
|Draft||12 in (0.30 m)|
|Hull weight||50 lb (23 kg)|
|Mainsail area||45 sq ft (4.2 m2)|
The Snark is a lightweight lateen rigged sailboat. The early Snarks had hulls made of expanded polystyrene (EPS is most commonly known by the tradename Styrofoam). Later versions have an EPS hull clad inside and out with a layer of ABS. At fifty pounds, eleven feet long with a thirty-eight inch beam, these boats are easy to transport, easy to sail, and unsinkable, a good choice for a beginner or day sailing.
In 1971, KOOL initiated a campaign where consumers could purchase a Snark carrying the Kool logo — for $88 along with one KOOL carton flap. These were non-ABS wrapped versions and retailed for $120. As one of KOOL's highest scoring ads, the company received over 18,000 orders for "Sea Sharks" in 1971 and the campaign was repeated in 1972.